Never Miss Another
£2,000 Booking Again
Your AI receptionist answers every call in under 2 seconds, books appointments directly into Pabau, and captures revenue 24/7—even at midnight on Christmas Day. No more voicemail black holes.
You're Losing £40,000+ Per Year
And You Don't Even Know It
It's 10:47pm on a Saturday. Your phone buzzes with a voicemail.
A potential client wants to book a £1,500 treatment package. She mentions she called twice during business hours—no answer.
You call back Monday morning. Straight to voicemail.
You just lost £1,500 to a competitor who answered at 10:47pm.
This happens 15-20 times per week at the average Pabau clinic.
That's £40,000-£50,000 annually—just gone.
The Real Cost of Running Reception the Old Way
Every one of these problems is costing you real money, every single day
Missed Calls = Lost Revenue
Every unanswered call is a potential £500-£2,000 booking walking straight to a competitor who picked up.
Average clinic: 23 missed calls/week = £46,000/year lost
Reception Staff Are Expensive
£25k-£35k salary per person, plus NI, pension, holidays, sick days, training, and recruitment costs.
True cost: £35k-£45k per receptionist per year
After-Hours Black Hole
40% of enquiries happen outside 9-5. Weekend and evening callers go to voicemail and book elsewhere.
You're only available for 25% of the week (45hrs of 168hrs)
Manual Booking Errors
Double bookings, wrong clinician, incorrect location, missed deposits—human error is expensive and embarrassing.
18% average no-show rate when deposits aren't collected upfront
Leads Slip Through Cracks
Without systematic follow-up in Pabau, enquiries get forgotten. No tracking = no accountability = lost conversions.
65% of leads never get a second follow-up call
Staff Absence = Total Chaos
One sick day and your phone coverage collapses. Holidays mean scrambling for temp cover or just missing calls.
Average 12-15 sick days per employee per year in UK
Sound painfully familiar?
There's a better way—and it costs 85% less than your current setup
Show Me the Solution
Your AI Receptionist That Never Sleeps,
Never Calls in Sick, Never Misses a Booking
Built specifically for Pabau clinics. Handles everything your reception team does—automatically, 24/7, for 85% less cost.
Every Caller Gets VIP Treatment
Returning clients are instantly recognized by voice or phone number. The AI pulls their full history from Pabau: "Hi Sarah, welcome back! Ready to book your Botox follow-up?" New callers get the same personalized service—never a cold, robotic interaction.
Result: 34% higher conversion rate vs. generic greetings
Zero Double Bookings, Ever
Checks real-time availability across all your Pabau calendars, books instantly, and sends automatic SMS confirmations. Handles reschedules and cancellations without bothering your team. Wrong clinician? Wrong location? Not possible—it's all mapped in the system.
Result: 100% booking accuracy, zero scheduling conflicts
Manage 8 Clinics With One Phone System
Multi-location? No problem. The AI handles all your clinics, knows which clinicians work where, maps online vs. face-to-face appointments, and books clients at their preferred location. One system, unlimited locations.
Result: Scales infinitely—handle 1 call or 100 simultaneously
Get Paid Before the Appointment
Automatically collects deposits for treatments requiring upfront payment. Sends secure payment links via SMS. Monitors payment status and cancels unpaid bookings after 48 hours—or triggers a rescue callback to save the booking.
Result: No-show rate drops from 18% to under 3%
Everything Logged in Pabau Automatically
Creates new client records, updates existing profiles, logs every interaction, and saves full call transcripts with timestamps. Your team always has complete context—no more asking "Did anyone speak to this person?"
Result: Complete audit trail, zero manual data entry
Complex Queries? Instant Human Handoff
Can't answer something? The AI seamlessly transfers to your team with full conversation context. After hours, it generates a detailed callback request with transcript—so your team picks up exactly where the AI left off.
Result: AI handles 87% of calls, escalates 13% to humans
What This Actually Means for Your Clinic
Bank Holidays
Per Month (Typical)
Human Receptionists
First Live Call
Built specifically for Pabau. Not a generic chatbot dressed up for clinics.
Get Your Custom ROI BreakdownFree 30-minute consultation • No pressure • See real examples
From First Call to Live Agent in 2-3 Weeks
We handle the technical complexity. You provide the clinic knowledge. Together, we build your perfect AI receptionist.
1. Discovery Call (30-45 Minutes)
We learn how your clinic operates: services offered, pricing structure, booking policies, common patient questions, and pain points. We'll discuss your Pabau setup and map out exactly what the AI needs to handle.
What You'll Need:
- • Access to your Pabau account (read-only is fine)
- • List of services and typical pricing
- • Your booking policies (deposits, cancellations, etc.)
- • 30 minutes of your time
2. Pabau Integration (3-5 Days)
We connect to your Pabau account via secure API with read/write permissions. We map your services, locations, clinicians, calendars, and booking rules. We test the integration thoroughly before moving forward.
What You'll Need:
- • Pabau API credentials (we guide you through this)
- • Admin approval for API access (takes 5 minutes)
- • A test booking to verify everything works
3. AI Training & Voice Selection (5-7 Days)
We build your AI's knowledge base: treatment descriptions, pricing, FAQs, booking policies, and common objections. You choose from professional UK voice options (male/female, various accents). We train the AI to match your brand's tone.
What You'll Need:
- • Treatment descriptions and pricing (from your website/brochures)
- • FAQs your reception team commonly answers
- • Voice preference selection (we provide samples)
- • 1-2 review calls to refine responses
4. Testing & Refinement (3-5 Days)
You call the AI with real scenarios. We listen to every test call together, refine responses, adjust tone, and perfect the workflow. We iterate until you're 100% confident it represents your clinic professionally.
What You'll Need:
- • 30-60 minutes to make 5-10 test calls
- • Your team to test with real questions
- • Feedback on tone, accuracy, and flow
- • Final approval before going live
5. Go Live! (Same Day)
Forward your clinic phone number to your new AI agent number (takes 2 minutes). Start capturing bookings immediately. We monitor the first 48 hours closely and make real-time adjustments based on actual calls.
What You'll Need:
- • Access to your phone system (we guide you)
- • Call forwarding setup (5 minutes)
- • That's it—you're live!
What Happens After You Go Live?
Week 1-2: Close Monitoring
We review every call, track booking accuracy, and make immediate refinements. You get daily reports.
Month 1: Optimization
We analyze patterns, add FAQs we missed, and fine-tune responses based on real conversations.
Ongoing: Continuous Improvement
Monthly performance reviews. New services? Updated pricing? We adjust the AI—usually within 24 hours.
Ready to Stop Missing Bookings?
Book a 30-minute call. We'll walk through your Pabau setup, calculate your exact ROI, and show you how it works—no pressure, no commitment.
Book Your Free Strategy CallMost clinics see ROI within the first 30 days
What If You Could Capture Every Booking
AND Save £57,000 Per Year?
You're already spending £68,000+ annually on reception staff who only work 9-5. Here's what it actually costs to never miss another call—24/7/365.
The Real Revenue Impact
Even capturing just 10% of those missed calls generates an extra £100,000/year in revenue.
The AI pays for itself by capturing 2 extra bookings per month.
Traditional Reception Team
Bramforth AI Agent
Includes:
- • Unlimited simultaneous calls
- • Full Pabau integration
- • Call analytics dashboard
- • Monthly optimization reviews
- • Priority support
Our Performance Guarantee
We're confident you'll see results within 30 days. Here's our promise:
✓ 30-Day Money-Back Guarantee
Not happy in the first month? We'll refund your setup fee and first month—no questions asked.
✓ 6-Month Minimum, Then Cancel Anytime
After the initial 6 months, cancel with just 30 days notice. No long-term lock-in.
Capture After-Hours Revenue
Weekend enquiry at 11pm? That's a £1,500 booking your competitors miss. You capture it automatically.
Zero Sick Days or Holidays
Christmas Day? Bank holiday? Staff flu outbreak? Your AI agent answers every single call, every single time.
Instant Scaling
Black Friday campaign? New treatment launch? Handle 100 simultaneous calls without hiring temp staff.
Quick ROI Calculator
If your clinic currently misses 15 calls per week (below average), and your average booking value is £800:
You only need to capture 13 extra bookings per year
(about 1 per month) to break even.
Everything after that is pure profit.
See Your Exact ROI Numbers
Book a free 30-minute call. We'll analyze your call volume, calculate your specific ROI, and show you exactly how much revenue you're leaving on the table.
Calculate Your Savings (Free)30-minute consultation • Custom ROI breakdown • No obligation
Questions Clinic Owners Ask
Honest answers to help you decide if Bramforth is right for your clinic
What if the AI makes a mistake or says something wrong?
Every conversation is logged in Pabau with full transcripts and timestamps. If the AI can't confidently answer something, it seamlessly transfers to your team with complete context—the caller never waits on hold confused.
During the first 30 days, we monitor every single call and fine-tune responses based on real conversations. If we spot an error, we fix it within 24 hours.
In practice: The AI handles 87% of calls perfectly. The 13% it escalates are genuinely complex queries that require human expertise.
Can it handle my complex pricing structure and package deals?
Yes. We've configured agents for clinics with 50+ services, seasonal pricing, multi-treatment packages, and location-specific pricing. During setup, we map your entire service catalog and pricing logic.
The AI can explain treatment options, compare packages, and recommend based on what the caller is interested in—just like your best receptionist would.
Example: "Are you interested in a one-time treatment or ongoing maintenance? Our maintenance package saves you 15% over individual appointments..."
Will my patients know they're talking to an AI?
Yes, we recommend transparency. The AI introduces itself: "Hi, I'm the virtual receptionist for [Clinic Name]. How can I help you today?"
In our experience, patients actually prefer this in many cases—they can book at 11pm in their pajamas without feeling guilty about calling after hours. Plus, the AI never has a bad day or sounds rushed.
If someone specifically requests a human, the AI transfers immediately with zero friction.
How long until I see ROI? Is this really worth it?
Most clinics capture 3-5 additional bookings in the first week. At £800 average booking value, that's £2,400-£4,000 in the first 7 days—covering 5+ months of service immediately.
The real ROI comes from after-hours bookings you're currently missing entirely. Weekend enquiries, evening calls, Bank Holidays—this is pure incremental revenue.
Break-even: You need to capture just 2 extra bookings per month to cover the entire cost. Everything after that is profit.
What if I want to cancel? Am I locked in long-term?
There's an initial 6-month commitment so we can properly set up and optimize your agent (most clinics need 2-3 months to see the full benefit).
After that, you can cancel with 30 days notice. No multi-year contracts. No cancellation fees.
Plus: We offer a 30-day money-back guarantee. If you're not happy in the first month, we refund your setup fee and first month—no questions asked.
We're confident you'll see results quickly, which is why we can offer this flexibility.
Is my patient data secure? What about GDPR compliance?
Absolutely. We're UK GDPR and Data Protection Act 2018 compliant. All patient data is encrypted in transit and at rest. We use secure API connections to Pabau—no manual data exports or insecure file transfers.
We act as a Data Processor (you're the Data Controller). We have full DPA agreements in place, regular security audits, and can provide BAA documentation if required.
Your patients' data is as secure with us as it is in Pabau itself—we're simply an authorized extension of your system.
What if I need to update pricing or add new services?
Just email us the changes. Most updates take 24-48 hours to implement and test. No extra charges for reasonable updates (we define "reasonable" as monthly or quarterly changes).
New treatment launch? Updated pricing for 2025? Seasonal promotions? We update the AI's knowledge base and confirm it's working correctly before you go live with the changes.
Your monthly fee includes ongoing optimization and content updates.
Why should I choose Bramforth over a generic AI receptionist service?
Generic AI receptionists are built for every industry—solicitors, plumbers, dentists, beauty salons. They're "one size fits none."
Bramforth is built exclusively for Pabau clinics. We natively integrate with your calendar, client records, payment systems, and booking workflows. We understand aesthetic clinic operations—consultation requirements, deposit policies, multi-location scheduling, clinician specializations.
You get a specialist, not a generalist. That means faster setup, fewer errors, and an AI that actually understands your business.
Still Have Questions?
Book a free 30-minute call and we'll answer everything specific to your clinic setup.
Book Your Free CallStop Losing £40K+ Per Year to Missed Calls
Book a free 30-minute strategy call. We'll analyze your call patterns, calculate your exact ROI, and show you how Bramforth works with your Pabau setup.
No sales pitch. No pressure. Just an honest conversation about whether this makes sense for your clinic.
Book Your Free Strategy Call
On this call, we'll cover:
- Your current call volume and how many bookings you're likely missing
- Custom ROI calculation for your specific clinic size and booking value
- Live walkthrough of how the AI integrates with your Pabau calendar
- Timeline and next steps if you decide to move forward
- Honest feedback on whether Bramforth is right for you (we'll tell you if it's not)
⏰ See all available times on the next page
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